New Theories of the Multinational Enterprise

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Business & Economics - Markets
New Theories of the Multinational...

New Theories of the Multinational Enterprise

Name: New Theories of the Multinational Enterprise
ISBN: 9780203076569

Alan Rugman

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This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.

ক্যাটাগোরিগুলো:

Business & Economics - Markets

খন্ড:

সাল:

2012

প্রকাশক:

Routledge

ভাষা:

english

পৃষ্ঠা:

313

ISBN 10: